When the Textile Museum was closing its doors in northwest D.C. and moving to The George Washington University’s (GW) campus, Scott Circle created and executed a plan to ensure a clear, clean message about the benefits of this popular museum being acquired by a university.
Members of GW’s communications team called on Scott Circle to create a plan to make this announcement public. Scott Circle quickly created a strategy that mapped out not only how this announcement should be made, but also what was going to be said to allay any fears from various boards, supporters, artists, neighbors and patrons.
We executed the plan, including developing spokesperson talking points, FAQs, social media content, press release, other background information documents, and press conference materials, as well as executed targeted media outreach and OpEd strategy. The announcement went off without a hitch and the press coverage was extremely positive with the media portraying the move as a benefit for both well-known institutions.