Scott Circle worked with the BID to craft a media plan that would address the BID’s initiatives in Crystal City with an overall goal of attracting more businesses and visitors, while positioning Crystal City as a tech and innovation hub. One of Scott Circle’s projects was to promote the BID’s 10th anniversary, highlighting important milestones such as new developments with big real estate agencies, recurring festivals and events, and an overall community pride for the area and its growth. We reached out to local media and secured several interviews for the BID’s CEO, Angela Fox. Scott Circle leveraged its extensive list of media contacts to generate earned coverage for the BID and its CEO, including local publications such as ARLnow.com and Bisnow. The buzz for Crystal City continues to grow and CEO Angela Fox recently said, “not a week goes by where someone doesn’t say to me – I was just reading an article about Crystal City.”