As the founder and principal of Scott Circle, Laura Gross leads the public relations side of the business – overseeing strategic planning and program management for clients. More than just a thinker, however, Laura is actively engaged in business operations and client service.
Prior to founding Scott Circle in 2006, Laura held a senior communications role with a national political committee, a political action committee and served as spokesperson for a high-profile politician with dozens of requests from the media every day. She was also senior vice president at a digital communications firm, where she created Internet communications strategies for politicians and non-governmental organizations. She experienced how newsrooms operate as a member of the NPR public relations team, promoting national programs and on-air personalities. Laura was also director of The Robert F. Kennedy Journalism Awards – planning numerous events and working directly with a wide array of high-profile people.
With an aim to make a difference, Laura began her career as a member of The White House domestic and foreign traveling advance staff. She was appointed by the president of The United States as a press officer at the U.S. Agency for International Development (USAID), managing press stories that appeared on national newscasts and the front pages of newspapers around the world.
Laura’s work has been recognized by the Public Relations Society of America, International Association of Business Communicators, PR News and the American Association of Political Consultants, as well as her alma mater, The University of Georgia, from which she holds a bachelor’s degree in journalism.